Sessions @ The Dieline Conference: Jack Bredenfoerder

Jack Bredenfoerder is design director in the Cincinnati office of Landor Associates, specializing in color strategy, trends, and forecasting. When color becomes a critical issue, Jack offers his color expertise across the global Landor network. He is internationally recognized as a color authority and has been featured in leading business, consumer, and design publications, such as the Financial Times, Communication Arts, Advertising Age, ID magazine, HGTV, and the New Yorker.

The Session: 

Color Strategy, Forecasting and Expressions:

When you’re selecting colors for a project, do you go with your gut or do you have a solid color strategy? If you’re winging it—and even if you aren’t—you can learn a lot from Landor Associates’ color expert, Jack Bredenfoerder. He’ll share his five key components of forming a compelling color strategy and explain how he creates a color forecast that looks beyond the current market trends. You’ll get to see examples of good color usage and discover great ideas for working with color that you can apply to your own projects. All attendees will also receive a copy of Jack's 2011 color forecast. Click here to register for The Dieline Conference today!

See Landor's work & read some of Jack's articles after the jump! 

Jack has organized and recruited speakers for the Fall Trend Day event in Cincinnati. He also develops yearly trend and color forecasts that have been an invaluable reference for many of Landor's design teams. Jack often presents color strategy and color trend directions to professional associations, including the American Society of Interior Designers, Color Marketing Group, and the Event Design Forum. Jack is a frequent presenter at HOW’s international conferences.

In 2007 and 2008, Jack served as president of Color Marketing Group (CMG), the premier international association for color design professionals. In his two-year term, he helped increase CMG's international presence and presided over nine international meetings in Singapore, Chicago, Berlin, Tampa, Jaipur, Montréal, Bilbao, Buenos Aires, and Phoenix. Jack continues to support CMG as a senior chair holder.

 

 

Jack has studied the emotions of color with Leatrice Eiseman, international color authority and director of the Pantone Institute. He holds an MBA from Xavier University with a specialization in marketing and a BA from Bowling Green State University of Ohio with an art major in design and a minor in business administration.

Read some of Jack's articles: 

What's up below deck?

Trends in color direction

The Dieline Package Design Conference focuses on the specific needs of package designers, from education and inspiration to practical, real-world advice. Join us June 22-24, and you’ll hear from expert package designers, explore successful case studies and learn more about hot topics like color trends, sustainability, using social media and more. Plus you’ll get to connect with package designers from across the country. Register now!

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ivan Navarro