Sessions @ The Dieline Conference: Jonathan Ford


Jonathan Ford is a Creative Partner & Co-founder Pearlfisher. He leads the overall creative direction of Pearlfisher, and has built up a global reputation for design excellence and effectiveness from the Pearlfisher studios in New York and London. He is fervent about the value that fearless thinking, great ideas and design can bring to brands and in short, believes that great design, sells.

The Session:

Challenging the Future of Food with Design: Using case studies of brands that are challenging conventions, Pearlfisher’s Jonathan Ford will explain why challenger design (and challenger brands) are the future. You’ll see how consumers’ behavior and attitudes toward food are changing and explore the resulting effect on creating successful designs. You’ll learn how to incite new consumer desire through design and see how you can take advantage of the inroads certain brands are making on the path to progress.

More info and a spotlight of Pearlfisher's work below!

Session Time:

Thursday, June 23rd, 2011 @ 4:45 PM

About Jonathan:

Pearlfisher was co-founded by Jonathan in 1992 and is still an independent design company, working with iconic and challenger brands around the world including The Coca Cola Company, Cadbury, Kraft, InverHouse, Jamie Oliver, Green & Black's, Innocent Smoothies, NUDE, Fortnum & Mason and  Unilever.

Pearlfisher’s work has received many awards for outstanding creativity and effectiveness in commercial design. Jonathan’s writing has also appeared in many industry publications, including The Dieline, Beauty Packaging, Beverage World and Creativ Verpacken.

The Dieline Package Design Conference focuses on the specific needs of package designers, from education and inspiration to practical, real-world advice. Join us June 22-24, and you’ll hear from expert package designers, explore successful case studies and learn more about hot topics like color trends, sustainability, using social media and more. Plus you’ll get to connect with package designers from across the country.