Green & Black's Gift Range
"Pearlfisher has designed the packaging for Green & Black’s new look premium gift range to help drive Christmas sales within the category this year. The new packaging is now rolling out across the country with The Assortment due to hit shelves in early November.
Pearlfisher works with Green & Black’s as design partners and Natalie Chung, Creative Director Pearlfisher, said, “Gifting, by its very nature, needs to inspire warm emotions. This colourful new identity follows on from the introduction of the 100g bars and ensures stand-out and coherence of the range on shelf.”
Green & Black’s Senior Brand Manager Natalie Brown, said, “We are a contemporary brand in a traditional category so we feel this new identity will give us a greater USP and standout for consumers. We also had great success with our vibrant Easter packs."
A new line of chocolates with some VERY unique flavors! First seen here on The Dieline, designed by Seattle based Story Trading:
"We designed the logo and the packaging in a direction that was the opposite of where the chocolate trends were headed. No foil stamps or ornate design elements.
Just really simple, easy to get, easy to see, and all about the combinations that are the heart of the brand. Our consumer is intended to be anyone, but
more targeted at a younger consumer who looks at chocolate more as a treat than a sophisticated luxury."
Panettone by Purpose
In Purpose's own words:
"For their first Christmas, newly established printers Greenford Printing
wanted a memorable way to promote their business and at the same
time wish their valued clients a 'Merry Christmas and Happy New Year'.
By building on the familiar language of colour specification, Pantone
swatches initiated the main theme for our concept. ‘Panettone’ created
a colourful twist on the traditional Italian Christmas cake.
The Panettone boxes arrive as a set of 5, featuring special dates
from Christmas Eve to New Years Day, each one representing a
different pantone colour.
A big hit in the 2007 McNaughton Review, the design was Joint Winner
in the Direct/Promotional category and Highly Commended in Packaging."
"The purpose: To create a visual image of a new beer for the young target audience of the local premium market. To develop a packaging design and unique form of the bottle (taking into account specific features of Chinese production). Not to try making so-called Mongolian design. The solution had to be worldwide.
The solution: We checked what was appropriate for young people in different countries and came to a solution that a «trend» notion (in the music, fashion and graphic design) is the most suitable for packaging design creation. By choosing this strategy, we perfectly realized a definite responsibility put upon the producer which was to follow youth trends. In order to do that we needed to keep the audience anticipating something new and unusual. Besides, this beer was supposed to become a fashionable attribute of clubbing. After all Fusion means blending various styles, culture and fashion together.
"Young and trendy". This is the idea which gave us a push to draw our first sketches. As the upcoming product was to be gender mainstreaming we faced a matter of some difficulty, for statistically men and women in Mongolia almost do not have numeral superiority in the beer consumption.
Also, we should not have followed any obscure contemporary art, however, after considering the diversity of trends in graphic design, we decided to start with neutral one: a floral pattern, combined with avant-garde typography.
Our client contentedly accepted our concept. As a result, everybody proved to be satisfied and happy, because today the Fusion beer is a bestseller in local premium segment of Mongolian market."
Designed by Russia based Depot WPF Brand & Identity.