Nooka Yogurt by Karim

"Fashion brand, Nooka Inc. and innovative designer Karim Rashid have begun a collaborative relationship to create a timepiece based on the synergies of “democratic design” and “universal language”. “Yogurt”, Nooka’s first circular design, will utilize soft and flexible polyurethane, making it similar to the Nooka ZUB line of watches. The display incorporates digital hexagons that comprise the hour in the middle while the minutes circle the outer display of the watch. This watch will feature sleep mode, a 12 and 24 hour display mode and will be available in 6 different “flavors”: blackberry, raspberry, blueberry, lime, plain (white), and non-fat (clear)."

More photos + video after the jump!

"Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award.

Nooka is a New York fashion design company founded by artist/ designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality with this futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance."