“Standard was tasked with branding, packaging and creating an overarching information design system to help Smart Adhesives’ customers find and understand the appropriate adhesives for their needs. Likewise, the design and its execution needed to be equally informative for their staff for the purpose of inventory and fulfillment. With a product offering that included ten categories and over 120 products, the system not only had to communicate clearly but also enforce the brand message from one adhesive type and package to another.”