“Curious Nature is the entry level range for Merum Estate. For this label the client asked Manifesto Design to create a name and concept which was fun, quirky and eye-catching on the shelf in a very competitive price range. The background theme to Merum Estate is ‘nature’, so this is nature with a twist – strange, half human creatures with a penchant for drinking wine that curiously observe us viewers as if we were the oddities.”
