Before & After: KAKA Caramel Corn

02_01_11_kaka1.jpg

 

Prompt Design, headquartered in Bangkok, redesigns an iconic Thia brand: KAKA Caramel Corn:

"Kaka, the crunchy baked-caramel-corn snack from Thailand, has been a very popular snack food for over 3 decades. However, that popularity has greatly declined with today’s generation of youths, and Kaka has almost completely disappeared."

"But Kaka is coming back! Eager to help the snack reclaim its rightful place in the hearts (and stomachs) of today’s youths, the Kaka Gang is giving Kaka a makeover that will satisfy the young and trendy. With their wacky (yet oh-so-cool) hairstyles representing each of the corn snack’s new flavors, the Kaka Gang will bring Kaka to the forefront of today’s modern generation."

 

02_01_11_kaka2.jpg02_01_11_kaka3.jpg

Old Design:

02_01_11_kaka4.jpg