Before & After: KAKA Caramel Corn

Prompt Design, headquartered in Bangkok, redesigns an iconic Thia brand: KAKA Caramel Corn:

"Kaka, the crunchy baked-caramel-corn snack from Thailand, has been a very popular snack food for over 3 decades. However, that popularity has greatly declined with today’s generation of youths, and Kaka has almost completely disappeared."

"But Kaka is coming back! Eager to help the snack reclaim its rightful place in the hearts (and stomachs) of today’s youths, the Kaka Gang is giving Kaka a makeover that will satisfy the young and trendy. With their wacky (yet oh-so-cool) hairstyles representing each of the corn snack’s new flavors, the Kaka Gang will bring Kaka to the forefront of today’s modern generation."

Old Design:

Comments

[Nijuro]

Maybe it's just me, I think the old design is MUCH more interesting and unique.

[Krists]

Definetly agree, old one is better!!!!

[jeff]

NIjuro : then I guess it's just you

[JuliAnn Miller]

I really like the old design, it felt vintage and special. but i don't understand why there was "chicken flavored" caramel corn... is this the same product?

[charles]

I think the old one was better too, but you have to see it from their point of view: In the west "vintage" is coming back and is the new modern. To them, that vintage is just "old" and not attractive.

[JESSICA WRIGHT]

wow, quickly buy up all the old packs before the new one comes out. I'd frame the old chicken design.

[Emily]

I really disagree with everyone and find that the newer design is far more fun and energetic and caters to a more youthful audience, compared to the old one that seems bland and boring. You can also see the product they are selling on the package on the newer design which is another bonus. If I were to see the old design in the supermarket, i don't think i would pick it up, it just blends and doesn't make a statement!

[Packagenrd]

I think if the old one were a new "artisanal" US brand it would sell well but I can see how it would look old, much like if you saw an old cracker jack box in a dime store with no irony attached to it.

[Hardy]

Love Kaka New Packaging because it's very attractive and professional concept.^^

[Alin Buda]

I wonder if they want to sell this in Romania.
If you read KAKA in romanian language - is CACA, which is ... S**T.
Yeah, i think they could sell that...not.
Sorry is just a remark!

[Seira]

I agree with Emily... New package has much more personality.

Alin: in spanish and french KAKA is the same as romanian... lol