Evol Foods

Evol Foods, which started with its all-natural burritos, has expanded even further and now offers bowls. The packaging is relatively simple, but the pops of color might help it stand out in the freezer section. I think this would certainly be true of the burritos; many other brands have pretty busy wrappers (like Amy's Organic). The bowls might have a little more competition with all the recent frozen meal redesigns (Health Choice, Lean Cuisine, etc.).

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Rachel Wiles