Having just redesigned the Seatle’s Best Coffee brand, Creature redesigns another, Nuun:

“Nuun is a tab that dissolves in water to make a refreshing, electrolyte-balanced sports drink without sugar. It’s easy to take anywhere and has fewer than 8 calories per serving. The company was founded by endurance athletes who were dissatisfied with pre-made and powdered options on the market, and after nearly a decade it has become a widely loved hydration solution for athletes and active people around the world.?? As Nuun grows and aspires to keep more people hydrated, they face an interesting brand challenge: how do you preserve your integrity as a premium hydration solution and your heritage as a beloved brand, but open your benefits to a wider audience?”