Billerud's FibreForm

This is a new biodegradeable, recyclable packaging material by Billerud, a Swedish company. The material is very flexible, can easily be shaped into soft, natural shapes and can stand up to being embossed. It is touted to have a variety of applications from product packaging to food packaging: Marks & Spencer has taken to using the material as packaging for their sliced meat over traditional plastic packaging.

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Rachel Wiles