The Harrogate Brewing Co.
Inspired by the town of Harrogate, North Yorkshire - The Harrogate Brewing Co. is inspired by art deco rail travel imagery. The color scheme is a dark palette that is prominently integrated with the logo. The typography in all mediums is bold and gracefully placed on the label to indicate the type of beer.
"The Harrogate Brewing Co. is a microbrewery based in the famous spa town of Harrogate, North Yorkshire - the very first beer brand in Harrogate.
Brewing traditional cask conditioned beers, with a nod to the past and an eye to the future, using the finest ingredients and hops from around the world.
10’s brief was to create a brand that shone in the drinking circles of Harrogate, embraced by locals, bars and restaurants in the region which is already famed for great names such as Bettys and Taylors Tea.
Black & Blonde Betty
"Passport are a brand design company based in Australia and we have just launched a beer in Melbourne called Black Betty Lager.
It's a new beer that intersects the two growing trends of craft brewing and preservative-free beer with the personality of the live music bars that the beer will be sold in.
Black Betty is an all natural, full strength beer with no preservatives. Blonde Betty, our low carb alternative, will be available in January 2010.
Created by our creatives along with Melbourne-based musicians and tattoo artists, Black Betty aims to break that "designer" look and become more of an authentic consumer brand. The brand's website aims to be more of a notice board about live music, than just about the beer.
The best thing is that we now have truck loads of beer in the office!"
Designed by Passport.
25 Creative Craft Beer Packages
It's almost 4th of July (Independence Day) here in the US, and for many of us that means a lot of beer and well, a lot of beer. We've selected some of our favorite Creative Craft Beer Packages from around the world, old and new. Our first selection is Howling Monkey, from Turner Duckworth - whose brief from the client was to simply "Have fun with it!" So, they did.
Ending this parade of beers is Cable Car Brewing Co, a local brewery from San Francisco, a city which The Dieline Team called home for five days during The Dieline Package Design Conference 2013 at HOW Design Live. Cheers, San Francisco! Thank you and we will meet again!