Student Spotlight: Kristin Agnarsdottir
Designed by Kristin Agnarsdottir:
"A big purpose of the Allt Gott collective is strengthening the Icelandic ‘country-of-origin’ brand. Aside from promotional materials, such as environmental graphics, the products are the strongest line of communication to the consumer. It is therefore integral to the package design to keep a strong focus on the background of the product. This is implemented on all Allt Gott products in the form of a 'reveal.' Labels are opened, tags are flipped, and bands are unwrapped."
"This interactive packaging is used to educate. First to tell the story of the company or the place of origin. Secondly to tell the story of the product, and it's historical context within Icelandic culture. By putting into narrative the background of the product, a bond or friendship is created between the consumer and the manufacturers. The consumer learns where this is from, and most importantly, what the company behind it stands for. As the consumer has contact with additional Allt Gott products and narratives, a deeper understanding of the ‘country-of-origin’ develops. The illustrations of the Allt Gott brand come into play within the packaging as representations of various elements. They can represent the actual manufacturer–a milkmaid, a fisherman; or as the product itself–sheep, fish."
School Academy of Art University, School of Graphic Design
Class Master’s Thesis
Instructors Phil Hamlett, Jay Wilkinsson, Carrie Ann Plank and Arvi Raquel-Santos
Typography Eloquent, King’s Caslon, and Dr. Strangelove