“Students were instructed to conceptualize a cohesive skin-care line for an existing brand currently not on the skin-care market. Furthermore students were to be mindful of the chosen brand’s target-audience, presence and over-all aesthetics. The line was to consist of seven products and part of the challenge was to seek out or design the bottle shapes and create suitable prototypes for the product line. Finally a fitting display was designed and made. Puma Turf targets active urbanites. Not fuzzy people, energetic wich a modern, simple sense of aesthetics. The square design of the bottles is for stacking purposes in toiletry bags.The display design references urban athletic fields with the synthetic turf featured.”
Designed by Kristin Agnarsdottir, student at School Academy of Art University.
