Rivet

"Virtually every energy drink on the market today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM to get to their favorite fishing spot? RIVET is for them and needed identity, packaging for an 8oz and 16oz can, and advertising that would connect with those consumers."

Designed by Stephen Bamford

Comments

[Mike]

Could have done without the trendy faux aging. Industrial look is good though. "advertising that would connect with those consumers" It sounds like not a lot of research went into who "those consumers" are.

[zarathustra911]

But that's a screw, not a rivet...

[Kristan]

I have to agree that I'm not sure the effort to reach those consumers is coming off as genuine here... But I like the aesthetics.

[graphikD]

Great niche market idea, but it's... not appetizing. "I can drink this?!"

[Shawn]

energy or fatigue?

[boinger]

The problem is that type of can usually holds something poisonous, like acetone, denatured alcohol or mineral spirits. Putting a drink in that is repulsive in the same way that serving a banana split in a perfectly clean bedpan would be.

[Kim]

I'd drink this, but the distressing is not needed in my opinion, would have been interesting if it was just clean, the nut-shaped cork also comes off as a bit of a novelty in this context, makes it seem less authentic. I like the idea of energy drink geared towards a different audience, because it really is always marketed to the "XTREME crowd"...

[trpglodyt3]

I want it if only to pour my whiskey into it. I would make a nice flask!

[B-Beard]

Ah...really? I actually find the whole thing a bit condescending. Why does marketing to a blue collar crowd = drinking out of a dirty paint thinner can? Does Mr. Bamford even know any working class good old boys this bad design work is supposed to be targeting? No one in their right mind would see this can and think it was something to drink.

[Antonio]

Add something other than just the usual mash-up of caffeine/taurine a.k.a. cat piss mix and I would buy one. Nice look though, it has a "hard" look to it and I can just imagine looking at a grizzled old fisherman tipping this back to stay awake.

[Dane]

Mission accomplished. You caught the eye of the blue collar worker. It reminds me a bit of the gas can/ water can that Angelina Jolie drank out of in Gone in 60 Seconds. I like it. And while it probably wouldn't take the place of the gold standards of coffee and Red Bull, I'd shell out a few bucks just for the sheer novelty of the stuff.

Sure, it looks like a trip to the emergency room waiting to happen. Given the litigious bubble wrapped world that we find ourselves living in, you can bet your bottom dollar that you'll attract the ire of do-gooders and safety fundamentalists. Ef em. Let them drink apple juice out of card board boxes and green tea out of pristine white ceramic mugs.

[Stephen Paulger]

Logo looks a lot like a major beverage producer's. No, not Coca-Cola the other one.

I'd probably buy the container if I could re-use it and fill it with my own drink but only for the confusion it'd induce in onlookers. Not because the packaging makes the product look tasty, potable or healthy in any way.

[Leah]

This says metallic and dusty, not energized and quenching. And I get up early to go fishing. This looks like an oil can I may have pulled out of a puddle of water on the bottom of my fishing boat from last season. I wouldn't drink out of this. The design is decent, the context has missed its mark.

[aawy]

student designer? condescending without realizing it is my guess. I'd say hipster douchbags riding fixies would be the ones buying this especially if they somehow came to believe that it was marketed to blue collar workers and not them (although I doubt that).

[Jeff Cela]

Design concept is very interesting do to the niche in the market that you wish to explore, the grungy look that your going for is not distasteful it adds character to this energy drink. The design for the container is like a new class for energy drinks, you have the fancy bottles and cans but this one looks like what a working man would want to drink because it reflects the type of work they do tough, dirty, and hard work. The screw top??? If it is an energy drink will it be carbonated? Cause that could be a mess and you could prob design a tab that looks like a rivet more to reflect the name that you have established.

[mazuglobal]

Well, I think it looks cool too! But it just didn't seem like something that would accomplish what Cory implied it had set out to do.

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[Pat]

I don't care for this packaging at all. My first thought was I was about to drink a can of old turpentine found in my dad's garage when I was a kid.