"BRIEF: Students were asked to nominate an existing company that would align well with a fruit sub brand. Select three whole fruits that would fit best with the sub brand and package them.
RESPONSE : As a response to the brief, I planned to focus my attention on school children. Due to the popularity of the existing Natural Confectionery Company branding, I decided to develop on the playfulness of the characters. Each character embodied the shape of the fruit but had a very distinct look and feel showing a strong illustrative world that provides consistency and standout whilst maintaining relevance and providing a platform for growth."
Designed By Angus Nicholls a student attending Billy Blue College of Design, Sydney