Student Spotlight: Mad Men Pale Ale

Paleale12511

"This black on black packaging design reflects mood of the upscale consumer wanting to sit back and have a premium beverage at a business meeting or for drinks after work.

 
 

The brand was strongly influenced by Don Draper and the cast of Mad Men on AMC and their culture of drinks during and around their work lives. This packaging design contains [4] 16 ounce beer bottles and uses a QR code at the bottom of the package to link directly to AMC's Cocktail Culture phone application. This product is intended to stand out on the shelf to the business class and reflects everything a manly beer should be, with the black on black adding class and appeal."

Designed be Samantha Mancl a student at University of Wisconsin.

DSC 6814

DSC 6833DSC 6810DSC 6841





HOME   |   SHOP   |   ABOUT   |   OUR EVENTS   |   THE DIELINE AWARDS 2015   |   PACKAGE DESIGN DIRECTORY   |   JOB BOARD   |   DECKSTARTER   |   SUBMIT   |   ARCHIVE

©2014 DIELINE MEDIA, LLC. ALL RIGHTS RESERVED. PROUDLY BASED IN DOWNTOWN LOS ANGELES.