Student Spotlight: Dutch Boy

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"Founded in 1907, Dutch Boy is one of the most recognizable brands in the market.

Lawrence C. Earle painted the original boy, used as the brands mascot. The boy wearing overalls, Dutch wooden clogs, and carrying a paintbrush and bucket continues to remain an advertising icon, even today. Over the years, several different versions of the little Dutch boy have been used to promote the Dutch Boy label paints.

 
 

Years ago, the little blond boy was popular even amongst kids. Coloring books and story books featuring the Dutch Boy were published and sold to the young ones. I strongly thought that this storytelling quality was lost over the years, and should be bought forward in the repackaging, to establish a deeper emotional and playful quality amongst their consumers.

While all the paint cans showcase the contents information on the side facing front, the rear side of all the paint cans are different. The range of interior paints show the interiors of a house with the color of the paint as the color of the walls in the background. And the exterior paint show a row of houses, in the color of the paint. When a number of cans are lined up next to each other, they create a unique shelf-experience, and give us a glimpse of the world Dutch Boy lives in."

Designed and Illustrated by Neha Hattangdi a student at Academy of Art University San Francisco, CA.

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