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Buccaneer

by Gina Angie on 12/06/2011 | 1 Minute Read

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“McLean Design created The Buccaneer for Plata Wines as a brand that combines the excitement of pirate mythology and premium wine in an effort to increase presence with exclusive retailer BevMo. A hand drawn brandmark with references to the romantic flourishes, scrolls and stylings from the time period buccaneers sailed the Caribbean in the 17th century combined with authentic pirate symbology instead of tired cross bone clichés help elevate The Buccaneer above the expected. The oversized, menacing black label, slightly muted stamped foil and the glossy blood red flag emphasize The Buccaneer’s heritage and adventure.”

Designed by Mclean Design

Editorial photograph