"James Wallace is a brewery featuring the Liverpool collection, a series of three beers including the Penny Lane Lager, The Olde Walrus, and the Sgt. Pepper’s India Pale Ale. The Beatles and their hometown, the city of Liverpool in England,inspired this collection. The use of laser engraving and transparent sleeves were used to build a multi-level visual dynamic that offered value and collectability to the design. The silhouettes of the band members act as a window, highlighting iconic landmarks of the city of Liverpool. The three packages, with their collective theme and distinct features, celebrate both harmony and individuality."
Designed by Darrell Bell, student attending Vancouver Island University
Instructor: Genevieve Raiche-Savoie