"I started this company out of my college dorm room at Brown University in 2009. I am originally from Holland and grew up eating these treats (Dutch caramel waffle cookies) at the market in Amsterdam. When I got to school, I realized that my friends really liked them. I started messing around with ingredients and eventually came up with my own recipe. After finding a small commercial kitchen that let me use their facilities after hours, I got to work and started supplying a few places around Providence. Earlier this year, I teamed up with a friend and current Brown student, Marco De Leon, and together we have started expanding on a much larger scale. (see full story here).
The first step was coming up with attractive packaging. We came across a firm called The President in South Africa from thedieline.com (from the post about Bos Ice Tea) and together we came up with our new packaging and boxing that we have today. We wanted to create a package that was as unique as the product.
We use some aspects from our old packaging (the Original Dutch emblem and the Providence-Amsterdam skyline on the back) and have united them with our new logo and layout. One thing that we really wanted to emphasize was the relationship with coffee. One of the best ways to eat a Rip van Wafel is to warm it over a hot beverage (see video below). We also illustrate this on the back of our packaging in a playful way."