Unboxing Desire: The Psychology Behind Packaging

“Countless studies have concluded the same thing: the better an object looks on the shelf, the more likely we are to take it home. Just consider a store display of iPods — rows of impeccably molded plastic cases, almost just as desirable as the product inside. Yet knowing all of this did not prepare me for running across the unboxing trend — short, first-person videos of buyers unpacking recently purchased items. While most of the videos tend to focus on electronics, they run the gamut from packaged foods to feminine hygiene products. So what is it about packaging that compels us to fetishize it just as much as the product housed within?

GS_googleAddAdSenseService(“ca-pub-3860711577872988”);
GS_googleEnableAllServices();