Ribe Bryghus (Ribe Brewery)
"The identity for micro-brewery Ribe Bryghus (Ribe Brewery) is designed to feature the characteristics of the craft beers they produce at the small brewery – handmade and full of taste.
The result is the custom hand-drawn typeface and logo type combined with a design system for the labels using color tones that match the different flavors.The look and feel is contemporary yet classic with the simple use of typography and colors. The ingredients-list, bar code and detailed information is placed on the left and right sides of the label in order to be "invisible" from the front and making room for the iconic elements to stand out.The special edition season variations Jule Ale (Christmas) & Forårs Ale (Spring) features a gradient that curves with the bottle to give the bottle a natural shine in a color matching the specific season."
Designed by Mads Jakob Poulsen a Senior Designer at Wolff Olins