"Showcasing Japanese through the packaging by using wrapping techniques emblematic of the Land of the Rising Sun. Origami was the obvious choice. We adopted a more architectural interpretation of the art to illustrate this perfect alliance betweenmodernity and age-old tradition.
To create perfect harmony in the graphic and packaging identity, we revamped all of the bartender initiation cases. We designed the volume and decor to be as educational as they are intimate, inviting the consumer to share a moment of conviviality. We want the discovery of a NIKKA bottle to be an initiation for the consumer into the Japanese art of serving whisky."
Designed by 2S Global Design