Empyreal 75 Limited Edition Wine

Design a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats. Our main target audience was pet food manufacturers who were considering using Empyreal 75. Our secondary audience was pet food enthusiasts. The red wine was distributed at the Pet Food Forum Tradeshow and is also available for limited purchase. From a packaging standpoint, the challenge was to create something memorable that would be immediately recognizable to dog and cat enthusiasts. The turn around time was two weeks.