“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”
Designed by Ziggurat Brands
