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"'B,' The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell. Note the sophisticated bee design from body to capsule, pulling together the honey-colored beverage.

'B' is made with sugar cane from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging. Thus, we transform a simple drink a remarkable ‘sting shot’.


With a clear path to reach consumers in full in other countries, 'B' is available in Brazil and the United States."

Designed by Pereira & O'Dell

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