Swagger

"Art & Design International, an English design consultancy based in Seoul, South Korea has conceived its first men’s fragrance shower gel. Swagger is the manner in which a man presents himself to the world. The design is inspired by a flask and the imagery that associates with it. Each of the four fragrances is paired with a personality and the collective concept is that a man must abide by an unspoken code of swag understood universally.

 
 

The packaging of Swagger is consciously designed to mimic the form of a flask and the wrapping is made of recycled material to lessen the impact to the environment. "

Designed by Art&Design international, Seoul, Korea