“The task was to create a brand and packaging for Tualang Honey, one of the rarest, most nutritional and hardest to harvest honey in the world. The product name “Madhukara” is from a Sanskrit word, where Madhu means honey or sweet. It suggests mystery and an exotic feel. To further expand the idea of premium, I chose a glass bottle of a rounded base and narrow opening, in the look of a potion bottle, like a magic syrup. The play of wood, etching, die cut gives the sense of delicacy and rawness to it.