Fowlers Vacola

“Fowlers Vacola has been an iconic Australian brand for nearly a hundred years, well-known for the fruit preserving kit, and delicious puddings, fruit tarts and cakes. The brief for this project was to completely overhaul the brand identity and packaging range. Our strategy included dropping ‘Vacola’ from the brand name, retaining a strong visual association with its heritage, and creating a fresh appeal to a modern audience.”