UP by Jawbone

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Today, Jawbone, a leading innovator of products and services for the mobile lifestyle, today unveiled UP™, a revolutionary system that consists of a small wristband and an engaging App for iPhone and iPod touch that work together to track your daily activity, sleep patterns, and eating habits helping you live a healthier life. UP, originally previewed at TED Global, also integrates a social experience and open content platform to motivate you with personal and team challenges tailored to help you achieve your goals.  

The new UP packaging features Jawbone's patented, and iconic window with gives consumers a 360 degree view of the product. 

"Global health is on a disturbing and rapid decline: chronic lifestyle induced conditions such as heart disease, certain forms of cancer, and diabetes are now the leading cause of death in the US and many other parts of the world.  The World Economic Forum predicts the global costs of these non-communicable diseases will reach a staggering $47 trillion over the next 20 years. Research shows that simply moving more, improving sleep quality and eating healthier can help prevent most of these lifestyle diseases, yet lasting behavior change is often difficult to achieve. Further studies have however shown that when people are aware of and engaged in their health and can stay consistently involved, they are indeed able to become healthier.

"As the global health crisis mounted, we felt a strong sense of responsibility to see if we could leverage our resources, talents, and ecosystem to try and help make a difference,” said Hosain Rahman, Jawbone CEO and Founder. "UP is Jawbone's first step in giving people tools to become engaged as consumers of their own health. It's a complete system designed to integrate seamlessly into one's total lifestyle, 24 hours a day, not just the few times a week people may work out. We integrated MotionX® with our expertise in building sophisticated technology into small packages, which enabled us to craft a wearable and power-efficient band that beautifully disappears onto your body. And thanks to the success and adoption of the iPhone, millions of users already have beautiful displays and robust computing platforms in their pocket. We harness that amazing display with a fun, engaging iPhone app to bring the band to life. The result is a product experience that you will actually wear and love to keep using."
UP by Jawbone empowers people to live a healthier life in three key ways: Measure, Engage, and Act.
Available Nov. 6th online and in select stores

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