“Brief: Design a range of tea packaging

The target market is the health-conscious, predominantly female consumer, aged 25+, who usually drinks tea and fruit or herbal infusions. It should also appeal to potential new consumers who are looking for a healthy alternative to coffee and other hot beverages. This product should help the consumer feel good about making an effort to maintain a healthy lifestyle and should also appeal to individuals who prioritise spending to ensure personal fitness and well-being.