“The assignment was to design a new line of four organic products for a luxurious hotel and the Scandinavien marked. As a part of the task we also had to come up with a product name which reflected the brand’s qualities and values.
We came up with the name ‘Rawganic’ and the idea to make a really raw and neat wood lid on a minimalistic designed bottle.”
Designe by Casper Holden in collaboration with Randi Sjælland Jensen and Ingeborg Lund at ‘Skolen for Visuel Kommunikation, Denmark