"We have cups in every store around the world, 3 coffee blends, Christmas Via and a special Discoveries drink with 4 collectable cups in Japan. As always, the work was developed here in the Starbucks Global Studio in Seattle. One of the great things about the holiday work here is that approximately half our studio is involved. It’s a process that takes over than a year, with great creative investment."
The Starbucks holiday campagin comes comeplete with an app that customers can use "to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device."
App developed by Blast Radius