Great concept with beautiful packaging and logo to match.
"Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study.
Off. acts as a counterpart to the oversaturated market & philosophy of energy drinks/products. Instead of always pushing forward “Off.” encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.."