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Great concept with beautiful packaging and logo to match.

"Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study.


Off. acts as a counterpart to the oversaturated market & philosophy of energy drinks/products. Instead of always pushing forward “Off.” encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.."

Designed by Julian Hrankov

Rendered by Konstantin Datz

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