Time for more Holiday Design inspiration! “Last Christmas, renowned Quebec fashion king Philippe Dubuc designed a scarf exclusively for the agency’s clients. The gifts were then wrapped by Sid Lee staff. The Santa Claus packaging meets the following two objectives: express Christmas cheer and accentuate the scarf itself, keeping it light on the packaging. “See more after the jump!
“The concept focuses on the scarf’s design and, more specifically, on the zipper, which doubles as Santa’s mouth. Also, the fact that the dentures aren’t attached to the rest of the packaging adds to the fun of unwrapping the gift. Finally, a greeting card accompanied the gift and illustrated three fun ways to wear the scarf.”
Designed by MÉLANIE BOUCHER
PHOTOS : ELIDA ARRIZA
Quebec, Canada
