“wonderlandWPA defined the brand strategy and developed the brand identity including name, visual expression and tone of voice. Story aims to redefine the soft drink category through a brand that is confident, stylish and stands out through a simple and clear aesthetic. The identity also reflects the product’s 100% natural credentials.
A spokesperson for Story Brands Ltd. says, ‘When it comes to food and drink,consumers are increasingly looking for healthier options. And while retailers have capitalised on this change of attitude, on-trade environments have failed to so. With Story we aim to redefine the on-trade soft drink category by driving demand with an exclusive brand that is not only healthier, but original, stylish and desirable.’
