A Study in Brand Minimalism

A Study in Brand Minimalism

What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself.

minimalistbranding700x350.jpg


Check out more examples showing the progression of these packaged brands from their current appearance to their core elements.

Some examples show a progression to a fourth level. While a few of them might work at this generic level (on merits of name alone, such as Guiness and Polo), most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape (such as Pringles and Nutella).

001.jpg
003.jpg
004.jpg
005.jpg
006.jpg
007.jpg
008.jpg
010.jpg
durex.jpg
lindt.jpg
mrmuscle.jpg
nesquick.jpg
nutella.jpg
pringles.jpg
redbull.jpg
schweppes.jpg