Established has designed a new coffee, tea, and chocolate brand for Hugh Jackman. The Dieline readers get an exclusive first look at the new brand!

“Laughing Man worldwide started with friendship, a promise, desire and a little synchronicity. In 2009 Hugh Jackman visited Ethiopia as world vision ambassador and met a local coffee farmer named Dukale. He worked the farm with him and sat down with his family and friends. He learned about Dukale’s hopes for his family, community and his efforts to work out of poverty.”