“Altai, a premium Russian vodka needed to prevent the risk of losing relevance and share in an increasingly competitive market. We were briefed to create an ownable and prestigious identity for a new bottle structure and label.
At the heart of the new identity is the Altai story – the Siberian stag, eagle and cedar – shown here in a premium stamped seal. The idea of filtration and ‘natural purity’ are highlighted by the tranquil and clear representations of mountains and water, etched on the bottle. The weightier and elegant new structure now stands tall and proud, a sophisticated leader in the premium vodka market.”
