A Glowing Trend

Glow in the dark packaging gives brands a second chance to interact with the consumer through hidden graphics and text. These designs cater to the customer in their setting.

Heineken

"Inspired by the dimly lighted night club atmosphere, the Black Light STR Bottle illuminate on cue under a blacklight to reveal a hidden graphic of stars and streaks. Made of aluminum, the bottle still retains beer under the optimal temperature without flaw."

First Place Winner: The Dieline Awards 2011

Designed by dBOD Amsterdam

Trans-Karoo

Designed by Fanakalo

Dom Perignon

Rubyy

With a sleek black aluminum bottle designed by LVMH's packaging designer, Werner Design Werks in Minnesota The WDW team has a wealth of experience and creativity in the luxury spirits category (they are responsible for the 10 Cane Rum and Knob Creek bottles). Rubyy's package was created to make its way out of the refrigerator in a restaurant/club and onto the back-bar alongside the high-end spirits

Schweppes

Limited edition cans designed by Fred & Farid, Paris

Gina Angie