Before:
Help Remedies has just relaunched their packaging. They have added new ‘remedies’, and along came a need to better differentiate the varieties:
“Help is a new brand of over-the-counter healthcare products. Our mission is to make solving simple health issues simple. We find the best solution there is, and take away everything else. By stripping away some of the complexity and fear mongering of the health industry, we hope to make the category friendlier and more accessible, and in doing so empower people to make their own health decisions.
Help Remedies first two products “Help I have a headache” and “help I’ve cut myself” launched in April 2008. They generated significant press attention from design, eco, lifestyle, business and media as well as sales both online and through selected retailers.
Our packaging is made of molded paper pulp and a bio plastic made primarily of corn. We use these materials because they are interesting to look at, and they are compostable—which means one day, they might become part of a large tree. Maybe you can cut down that tree and make it into a speedboat.
ChappsMalina did structure and form, Little Fury did the graphics and our own internal team worked on bring those ideas to life in the final package.”
Several more images of this fantastic design after the jump.
