Before & After: Help Remedies

The Dieline's 2010 Best of Show Help Remedies has been redesigned.

"Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.

 

 

Founded in 2008, Help Remedies disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g) Help I have a headache.

Help is taking the pharma world by storm again with its new Take Less campaign. In a category that traditionally pushes more, extra, bigger, faster, the new Help Remedies campaign is pushing forward with a bold and unique message that less is sometimes more – less drugs, less dyes, less coatings.

As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.

Jonathan Ford, Pearlfisher Creative Partner, says, 'We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.' Nathan Frank, Founder, Help Remedies, comments, 'As a small company rolling out nationally, our packaging is our most important piece of communication. That being said, to litter it with bullet points would go against everything we stand for. Pearlfisher has done a great job in enhancing our identity so that it communicates everything we have to say without having to spell it out, literally.'

The Help Remedies product assortment featuring the new-look packaging will debut this Fall in Walgreens nationwide and select Target stores to complement existing distribution in nationwide retail outlets. (SRP: $3.99)."

Designed by Pearlfisher

Comments

[fred]

beautiful, love the redesign, smart, strategic and simple as always.

[jordan]

Great packaging! I like the use of color!

[Flippy Doodle]

I love the simplicity of it. The use of colour is minimal but very effective. And it looks like such a nice break from the long, complicated medicine names. This makes it easier to find the medicine for the exact problem you are having.

[dc]

how is this less cluttered? the original design was minimal - clean - and with elegant embossing. this is tending to pop without any raison d'etre. gratuitous color and not enough symbol references (how about 2 dots for stuffy nose? why is one pill long and green another round and red?)

[Daniel]

i think it's a nice update. better for sure.
i'm really surprised the above poster doesn't understand the symbol differences. and gratuitous color? hmmmm... I disagree.

[joanna]

So much stronger branding in the re-design. The addition of colour in the symbol is emphasizing the colour coding, though I miss the embossing from the older packaging.

@dc: the symbols show the form of the actual pills inside which is why they have different forms and sizes.