Before & After: Enzacta
"This was an 11-month rebrand starting with their core identity of this health supplement company. This was then expanded to their package design and other company materials."
1. What are the the main themes you tried to convey?
"The previous identity was developed quite a few years ago when the company was younger and was based on a diamond which recognized stellar performance. The look had become dated and, with new players entering the marketplace, it had lost ground.
We needed to have a younger, fresher, timeless solution that would make the brand meaningful again and looking like the leader—which was addressed internally and organizationally, but had yet to come to the front lines in terms of brand messaging and package design.
We know design is the alignment, reorganization, and fusing of aesthetics with judgement, tenacity, a touch of rebellion, and the know-how to keep a vision alive and relevant.