Mission: Artisan Style Tortillas

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"The New Mission Artisan line is uniquely different from Mission’s core market leading line of tortillas.  The products are slightly thicker, less uniform, and made with unique grains which leads to a more crafted tortilla.  We wanted the design to bring out this more small-batch, hand made feel as well as some of the authentic baked qualities that are at the heart of tortilla making.  The architecture sets this line of products up as uniquely different, but still very Mission.  Bringing in some of the brown paper qualities of their iconic chip bags and taco shell lines, helped consumers immediately connect with the new line.  The more crafted letters in the brand and richer color pallet helped to further distinguish this new line."


Designed by Perspective Branding

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