Flavours of Podlasie

“The project contains a conceptual solution for the packaging and its graphic identity. The essence of the project is creating a new brand ‘Flavours of Podlasie’, ntegrating different local producers and in terms of graphics – visual reference to the ornamentation style of the region. Particular groups of products are identified by distinct colour codes while the essential graphic theme is based on a typical pattern of double-warp fabrics from Podlasie Region. Called ‘Green lungs of Poland’, Podlasie Region is popular with foreigners, who come here to see the lasts primeval forests and taste real specialities of a long tradition. The idea may contribute to an increase in sales of Podlasie food which is famous for its good quality and ecological values as well as the region’s economic development and its promotion.”