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"Kohberg, the largest manufacturer of bread in Denmark, is the proud sponsor of The Danish Cancer Society's big annual event to fight breast cancer. Kohberg donates part of the revenue generated from the sales of their rye bread buns (Rugbrødsboller).


The brief from Kohberg was to come up with a packaging idea for the rye bread buns in order to increase awareness and sales, and since The Danish Cancer Society fights breast cancer the solution was obvious. Buns look like breasts  therefore, put them in a bra..."

Designed by Envision

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