Labatt Blue

10 20 11 labatt1"When Labatt approached us to redesign their flagship brand whose market share had been shrinking for years, we were tasked with bringing Labatt Blue back to it's former iconic glory. Taking subtle cues from the brand's history, it recieved a complete visual overhaul at every touchpoint, creating a more relevant brand story, as rich and compelling as the history of Blue itself."



Designed by Travis Stephenson while he was working for Backwell Design

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