"This range, sold exclusively in the Mercadona supermarket chain, is aimed at people looking for a very specific product: cosmetics with natural active ingredients. The identification of the entire range with the Aloe vera component must be fast and unambiguous. The solution comes from a drawing of the Aloe vera plant with a markedly positive geometry: ascending, composed around a central axis on a white background and with very neutral texts in sans serif typeface. The intention is to convey values such as efficiency and quality while unifying the entire range with a resounding and clear identity."
Designed by Lavernia & Cienfuegos