Tiny Fruit By Little Duck Organics

A playful yet bold pouch design that is eye catching to children and parents alike.

 

 

"'A captivating company culture & bold branding are an integral part of our strategy to grow Little Duck Organics,' says Zak Normandin, the Company’s Founder/CEO, to New Hope 360. 'We’ve put a lot of time and attention into developing Little Duck as an innovative leader in the children’s food category.' The company collaborated with 29 Agency of Southlake, TX for its new packaging, and designs all website, marketing, and promotional materials in-house, reflecting the creative company environment they pride themselves on having."

Comments

[Richard Baird]

This really is lovely but the graffiti sticker tag is an unusual device to communicate the 100% fruit proposition. The illustrations are playful and well executed, they're slightly synthetic but balanced out by the product displayed through the pack window.

[Jessica]

I like the bright colors opposed to all the white you normally see in the baby food aisle but the "hello my name is" sticker makes no sense. It makes the brand look cheap and for a fairly expensive product with lots of competition this could hurt them when a customer is quickly scanning the shelves.