K Shocolat

"Our brief was to develop K Shocolât brand to appeal to a more feminine consumer and with more emphasis on gifting. It was important that the look still had strong shelf standout and was able to stretch across a number of varied formats without loosing cohesion. We began by establishing a clear brand positioning and developed the new brand values: Iconic, elegance, pleasure, experience. We felt that one of the unique things about the brand was the name itself and designed a strong iconic K logo and the K signature pattern. The logo is designed to encourage the correct articulation of the brand name as K Shocolât The pattern helps gives the packaging a unique and contemporary feel."

 

 

Designed by R Design