Jamie Oliver

Pearlfisher created a "New brand creation, and developed a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home." 

 

 

"Scope: Strategy, logo, brand identity, corporate identity, structural design, secondary packaging, tone of voice, naming, pack and web copy. Over 170 SKUs."

Designed by Pearlfisher, New York - London 

Comments

[Emma]

I love the new packaging, the colors are so vibrant!

[Marky]

Talk about having your cake and eating it.

Individually these are (mostly) really nice packaging examples. I love the tea boxes in particular. But there's too much variety going on, surely, for a single brand? Where's the unity? Could the creative director just not make up her/his mind on this one?

And I'm getting tired of the faux chumminess of his ‘voice’ as the title of products. Please give it a rest.


Also: “J me” ?
:boak:

[K]

Haters gonna hate. Love it.