Herdade do Peso

Herdade do Peso wines are unique to the Alentejo region and produced by Portugal’s leading winery, Sogrape. Design Bridge was asked to rejuvenate the brands image:

"Our solution was to create a contemporary design to expand Herded do Peso in to the premium market and express ownership of the Alentejo region.


A simple but bold new face for Herdade do Peso captures the multisensory experience of wine tasting. The first sip is with the eye, inspired by the unique domed architecture where the wine is made. Drawn from Alentejo’s tranquil landscape, the flowing lines of the face create an artful, unique design for the exclusive variety."


More after the jump.

Rachel Wiles